To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, in this case Q1 2017 through Q1 2019, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to ensure consistent metric calculation.
Data footnotes are noted inline throughout the report to provide additional clarity on analysis.
The Shopping Index is published quarterly.
Any forecasts noted within the Shopping Index are forward-looking projections based on current and prior values and as such should not be read as guarantees of future performance or results.
The Shopping Index is not indicative of the operational performance of the Salesforce Commerce Cloud or its reported financial metrics including GMV growth and comparable customer GMV growth.
The share of visits where the referring source is a social media platform.